There has been a growing trend on the internet over the last few years. It started with a few companies giving away their newest products for free. Today, almost every major manufacture, and even some smaller ones, whether they are food manufacturers, like General Mills or cosmetic companies, like, Covergirl. Are constantly sending potential customers free product samples. These samples are, for the most part, a small trial size version of the real thing meant give you a, little taste, so to speak of the product. This is done for a number of reasons.
One of the most beneficial things that a company can gain by handing out free samples of their newest products is cheap advertising. It may not seem very cost effective to hand out your goods for free, not to mention having to pay the shipping and handling costs but when you compare this to the cost of other marketing venues, such as, television or radio ads, it is much cheaper. Not only is it more cost effective but it has been proven to draw in more new customers. It seems that people respond fairly well to getting things for free.
Not only will free sample advertising work well if you are a large company looking to broaden your customer base but, because of the internet, the news of this sample spreads like wild fire, so to speak. From blog to website, when a large company gives something away for free, it seems that everyone writes about it.
The final and most important reason as to why free sample advertising has become so popular is pressure. For example, if you are in the cosmetic business and your two largest competitors are handing out their products for free, it would be wise for you to do the same. This will make you much more appealing to potential customers.
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Apple AirPods (2nd Generation) Wireless Ear Buds, Bluetooth Headphones with Lightning Charging Case Included, Over 24 Hours of Battery Life, Effortless Setup for iPhone
$89.00 (as of 10:00 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
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Monster Energy Zero Ultra, Sugar Free Energy Drink, 16 Fl oz (Pack of 15)
$24.98 (as of 10:00 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
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Apple AirPods Pro (2nd Generation) Wireless Ear Buds with USB-C Charging, Up to 2X More Active Noise Cancelling Bluetooth Headphones, Transparency Mode, Adaptive Audio, Personalized Spatial Audio
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Apple Watch Series 9 [GPS 41mm] Smartwatch with (PRODUCT) RED Aluminum Case with (PRODUCT) RED Sport Band S/M. Fitness Tracker, ECG Apps, Always-On Retina Display, Water Resistant
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Stanley Quencher H2.0 FlowState Stainless Steel Vacuum Insulated Tumbler with Lid and Straw for Water, Iced Tea or Coffee
$35.00 (as of 10:00 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
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POPPI Sparkling Prebiotic Soda, Beverages w/Apple Cider Vinegar, Seltzer Water & Fruit Juice, Fun Favorites, 12oz (12 Pack) (Packaging May Vary)
$24.99 (as of 10:00 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
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FOSJGO 2.4 Gal(9L) Collapsible Dish Basin with Drain Plug,Space Saving Multiuse Foldable Sink Tub,Dishpan,Kitchen Sink for Camping,Plastic Tub,Vegetable Washing,Beverage Tubs
$16.99 (as of 10:00 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
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ThisWorx Car Vacuum Cleaner - Portable Handheld Mini Vacuum Cleaner W/ 16ft Cord, Bag, & Attachments - Small Vacuum for Car, RV, Boats, Travel - Car Accessories
$34.89 (as of 10:00 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
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Liquid Remedy Kombucha Sugar Free Organic Drink, Low Calorie, Probiotic Like Tea for Gut Health - Fan Favorites Variety Pack - 8.5 Fl Oz Can, 24-Pack
$47.99 (as of 09:57 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
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