There has been a growing trend on the internet over the last few years. It started with a few companies giving away their newest products for free. Today, almost every major manufacture, and even some smaller ones, whether they are food manufacturers, like General Mills or cosmetic companies, like, Covergirl. Are constantly sending potential customers free product samples. These samples are, for the most part, a small trial size version of the real thing meant give you a, little taste, so to speak of the product. This is done for a number of reasons.
One of the most beneficial things that a company can gain by handing out free samples of their newest products is cheap advertising. It may not seem very cost effective to hand out your goods for free, not to mention having to pay the shipping and handling costs but when you compare this to the cost of other marketing venues, such as, television or radio ads, it is much cheaper. Not only is it more cost effective but it has been proven to draw in more new customers. It seems that people respond fairly well to getting things for free.
Not only will free sample advertising work well if you are a large company looking to broaden your customer base but, because of the internet, the news of this sample spreads like wild fire, so to speak. From blog to website, when a large company gives something away for free, it seems that everyone writes about it.
The final and most important reason as to why free sample advertising has become so popular is pressure. For example, if you are in the cosmetic business and your two largest competitors are handing out their products for free, it would be wise for you to do the same. This will make you much more appealing to potential customers.